Just for You Holiday Homes Wins Prestigious Shortzy Award for Sustainability
Leading the Way in Eco-Conscious Travel on the Isle of Wight
Just for You Holiday Homes, a standout independent holiday agency based on the Isle of Wight, has proudly been awarded a Shortzy Award for Sustainability — a well-deserved recognition of founder Justine’s pioneering efforts in creating eco-friendly, guest-focused holiday experiences.
Founded in 2017 by Justine, who returned to her beloved Isle of Wight after a successful career in London’s investment banking sector, Just for You Holiday Homes was born out of a passion for the island and a deep-rooted desire to protect its future. With a portfolio of over 30 high-quality holiday properties, the business has become a benchmark for sustainable tourism practices within the UK hospitality sector.
From the very beginning, Justine saw sustainability not as a trend but as a responsibility. She started small, replacing toxic cleaning products with homemade baking soda solutions and evolved her practices to now exclusively use refillable, non-toxic, locally sourced toiletries and eco-cleaning supplies. Her team and guests alike benefit from a healthier, more environmentally conscious environment.
The Shortzy Award highlights Justine’s holistic approach, which includes:
- Zero-to-landfill recycling programs for guests and hosts
- In-house eco laundry systems that drastically cut down on water and energy use
- A partnership with Treepoints, planting over 2,000 trees to date — one for every guest
- Gold Tourism Award from Visit Isle of Wight for commitment to sustainable visitor experiences
- Sustonica environmental accreditation awarded to each property in the portfolio
- A digital guest guidebook and portal showcasing local producers and eco-initiatives
- Collaborations with cleaning product suppliers to make sustainable options more accessible to others
Just for You Holiday Homes is more than just a holiday home agency, it’s a movement towards a greener, more community-focused kind of tourism on the Isle of Wight. Unlike many property managers, Justine insists on full compliance with the latest safety and environmental standards, empowering property owners to take part in positive change. The result? Premium properties with higher occupancy rates and loyal, sustainability-minded guests.
Trust and transparency are also central to the business model. As a proud I-PRAC accredited agency, guests can book directly with complete confidence, knowing their payments are protected and their bookings are verified.
“We believe in the power of collaboration to create a positive impact,” says Justine. “We’re proud to partner with leading sustainable brands: Treepoints, Ocean Saver, Who Gives a Crap, Composity, and Onward Waste — to name a few.”
By choosing Just for You Holiday Homes, you’re not just booking a holiday; you’re investing in a more sustainable future.
Justine is proud to be part of a new generation of tourism professionals leading by example. As climate concerns grow and travellers seek more meaningful, responsible experiences, Just for You Holiday Homes stands at the forefront, offering beautiful places to stay that don’t cost the Earth.
Her work has earned her invitations to speak on industry panels, including the Short Stay Summit, where she discussed how short-term rentals can support the revitalisation of coastal communities, proudly representing the Isle of Wight on a national stage.
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